Create and Sustain Successful Relationships

MiCRM offers a logical and flexible methodology to help improve your customer relationship management. It empowers everyone to make better use of combined knowledge and experience, helping you to deliver a more consistent approach to customer service and contact management.

Ensuring that comprehensive customer service is at the heart of your organisation can increase confidence amongst your customers and encourage the creation and growth of long term business relationships. MiCRM has been developed with these factors in mind. It enables you to gain an overview of all customer and organisational relationships and manage the information in a structured manner.

Manage Multi Channel Marketing Campaigns

MiCRM allows you to create, manage and review the success of your multi channel marketing campaigns, while sharing the tasks and activities with colleagues. The application can be used to monitor every stage of a sales and marketing campaign, from identifying and managing your target audience using a distribution list, to establishing your budget or target revenue and recording the results.

The software has powerful features that make it easy to manage every aspect of your marketing campaigns, combining direct mailing, telephone marketing, email broadcast and event management activities into a single cost effective software application.

Forecast Business Opportunity & Sales Pipeline

MiCRM enables sales and marketing managers to work more efficiently. Income forecasts can be managed using the inbuilt summaries and reports, which display the sales opportunity pipeline for each user and the overall performance of your business in real time.

Analytics helps users to identify many other sales trends including referral business, individual performance statistics and won and lost business opportunity analysis. Sales personnel can use MiCRM to guide them through the entire sales cycle, from lead generation and management to scheduled follow-up tasks, tracking customer interactions and forecasting potential income.

Manage Your Products & Services

You can enter details of your products and services into MiCRM and link them to contacts, opportunities and sales forecasts for analysis and management purposes. Each product or service contains information including descriptive data and financial fields to calculate sales forecasts. Additional custom fields may be added to provide even greater detail. Products and services can also be grouped in categories enabling different levels of reporting and searching.

Save Time with Distribution Lists & Email Broadcasting

Distribution lists enable you to compile, manage, and track lists for postal, email or telephone marketing. You can create lists for almost any activity using an unlimited number of conditional parameters. This eliminates the need to perform the laborious manual process of compiling, editing and duplicate-checking your lists.

Creating custom data fields for your distribution lists allows you to enter information alongside each entry. You can record which contacts have been sent marketing information or invitations and log responses, instantly collating results for analysis.

MiCRM is also a powerful email marketing and broadcast solution. You can send high quality HTML emails to large groups of users in seconds. The email is sent to all the recipients in your list and the activity is logged against each contact.

Manage Your Marketing Activities More Effectively

MiCRM can be used to manage individual and group task management. With a single click, tasks can be associated with users, events, organisations, distribution lists, campaigns and contacts. Distribution lists enable you to assign tasks against multiple contacts simultaneously.

It's easy to obtain a complete overview of all pending and completed tasks, events and campaigns sorted by date or priority. Additionally, MiCRM sends email reminders and alerts when tasks are due. Tasks alerts can be escalated to other users to help manage the process and all MiCRM tasks and events can be synchronised directly with Microsoft Outlook. 

Plan & Manage Event Programmes

Managing your sales and marketing campaigns and events in a single application eliminates the need to spend hours or days assembling mailing lists and gathering data from multiple business systems, allowing you to focus on making your efforts a success.

MiCRM can manage all types of event and campaign information including marketing strategies, distribution lists, budgets, targets and results. These time-saving features help users to focus on the task in hand rather than waste time searching for the information across multiple systems.

Customisable CRM to Meet Your Needs

Powerful custom data fields enable you to record, search and retrieve a potentially unlimited amount of data alongside the existing set of default records. This key functionality enables MiCRM to be easily adapted to suit the needs of virtually any organisation and allows users instant access to the information they need to raise service levels.

MiCRM incorporates task, event and campaign management, mailing lists and a flexible multi-level relationship rating system that ensures users can qualify, track and focus on important activities, customers or contacts.

Microsoft Exchange & Outlook Integration

MiCRM offers extensive integration with Microsoft Exchange and Outlook. Contacts and Organisations, Tasks, Events, Campaigns and Opportunities can all be exported to Outlook. Events, campaigns and opportunities will appear in the relevant user's Outlook Calendar, whilst Tasks can be loaded either as Outlook Tasks or Calendar entries. Changes made to any of these records in MiCRM are automatically synchronised with Microsoft Exchange and Outlook.

Users can import their Outlook contacts straight into MiCRM simply by adding them into a special folder. MiCRM will then detect them, perform a duplicate check, and then add them into the central database. If multiple users attempt to add the same contact, then MiCRM will detect the duplicate and ensure that each user has access to the correct details.

Microsoft Outlook integration features enhance remote and mobile working by allowing a user to synchronise their local copy of Outlook with contacts and activities stored in MiCRM, sparing users the trouble of duplicating data entry across multiple systems. Your MiCRM contacts can also be easily exported to the common vCard format, enabling you to attach them to emails or SMS messages for others to import into their Outlook.

Powerful Industry Standard Technology

MiCRM is web based and has been developed using Microsoft .NET development technologies. You can easily deploy the software and even publish it in your company Intranet or Extranet. MiCRM also integrates neatly with MiCore Portal Engine - the most cost effective software solution available to rapidly deploy an Intranet, Extranet or Community Website.

We can help you adapt MiCRM for an even greater level of integration and automation with your existing business systems. Nexus provide bespoke software development services to customise MiCRM to suit specific industries. We can add bespoke functionality such as CTI and call handling or integrate the software with your accounts software or other third party business applications. Contact us to discuss your exact requirements.

Simple to Deploy & Manage

Once deployed and configured to suit your working practices and objectives MiCRM has very little overhead. Data input is simple and easy to accomplish and very little training is required to get users up and running. After a short period of time, the application and the information you have collated becomes an invaluable management tool that can be used across the organisation to improve and measure your sales and marketing efforts.

Cost Effective Licensing Model

You can use MiCRM to provide your sales and marketing professionals with effective CRM tools and automated marketing features. Our cost effective software licensing model is aimed at businesses, groups and organisations with 2 - 1000+ users.

If you would like to find out how MiCRM Marketing Software can help your organisation to succeed please contact us or request a software demonstration.