MiCRM is a powerful and cost effective web based Customer Relationship Management (CRM) application that helps you boost your sales and marketing performance by improving communication and user efficiency.

Research consistently shows that implementing a structured and customer-centred approach to communication can increase turnover and strengthen customer loyalty. MiCRM forms the backbone of your CRM strategy - an enterprise-strength solution that has been designed to maximise operational efficiency and standardise sales and marketing, contact management and communication processes.

MiCRM comprises a centralised information system that helps you manage and evaluate every facet of your business communication. Contact records and relationship history, tasks and activity reports, business opportunities and referrals, online and traditional marketing campaigns and events are all integrated within a single web based application.

The software has been designed to suit the needs of businesses and organisations of all sizes, and it is simple to deploy, use and manage. It can be tightly integrated with your existing business applications and ICT systems, as well as other software products developed by Nexus.

You can utilise MiCRM to record more information about your customers and their organisations than ever before. The customisable data structure enables you to define your own fields to store the information that you want to capture. You can determine how users record data using different methods, including text fields, date selectors and drop-down menus. Customisable data fields help you personalise MiCRM to match your business model and CRM processes.

MiCRM is packed with automated marketing features that allow you to create and manage successful multi channel marketing campaigns. For example you can instantly create filtered distribution lists using your CRM data for many different purposes, including telephone call lists, postal and email lists or event invites. You can even design, build and broadcast high quality HTML emails directly from within the software and record the activity against each contact.

The advanced contact and relationship management features found in MiCRM, combined with an intuitive user interface, empowers users to prioritise their work and manage day to day tasks more effectively. The software has been developed in collaboration with sales and marketing teams from many different industries and has been shaped by the needs of real users.

MiCRM Marketing Software is web based and has been created using Microsoft .NET, SQL and MSDE technology. The software utilises Windows Server authentication or anonymous security to manage user permissions. You can configure MiCRM so that users can access the software using your local network, VPN or the Internet, enabling employees to update records or retrieve vital CRM and marketing information from anywhere in the world. MiCRM Mobile Edition also provides mobile phone and PDAs users with the flexibility to access and modify CRM data while on the road or away from the office.

Take a look at the great set of sales and marketing features that MiCRM can offer to help your organisation to succeed. Alternatively, you can contact us or request a software demonstration.